When it comes to the online
shopping, options are endless, leaving no choice for the retailers to avoid the
crucial factors of user experience. People are always looking for the best
platforms to deal with and hence it is important for the eCommerce platforms to
ensure best possible performance and experience using the best technology and
practices. Since Magento is the best Open Source platform available for
eCommerce development, it is smart to combine it with the premium Magento extensions
for better performance delivery.
The performance of a website has
a crucial impact on numerous aspects, conversion rates, including customer
satisfaction, search engine rankings, etc. It’s usual and understanding that
the shoppers will not shop from a buggy and slow web store. Experts claim that
nearly 47% of online shoppers expect a website page to load in 2 seconds or
less. Over 47% of the customers will leave if it takes more than 3 seconds for
a page to load.
We understand your concern for
business growth and hence bring to you some highly effective, yet simple ways
to improve Magento frontend performance.
Optimize Image Files
It may come as a surprise to you,
but the majority of online retailers ignore the necessity of optimizing images
when uploading them online. It takes significantly less time to load compressed
images, allowing the website to perform better. It is quite easy to reduce the
image file size leveraging well-known photo editors like Adobe Photoshop. Also,
there are countless online image optimization tools available to get the job
done easily. Some of these tools include:
- TinyPNG
- Compressnow
- Online Image Compressor
Use Full Page Caching
Page caching is a great technique
available to reduce the overall page loading speed, decreasing the number of
database operations required for each page request. This results in improved
website performance and page speed. Users can easily access to the information
they need a lot faster with the cached page version.
If you’re not a developer then
using the online tools can be a great help. Also, there are multiple free Magento extensions available to help you with it. Varnish is one of
the most common one available that uses the database for most requests.
Get Rid of Unwanted Extensions
Magento extensions are great, but
it doesn’t mean you should use them in abundance. Use only the ones that are
required for your website’s performance and improved functionality and
uninstall the ones you don’t need anymore. Another trick for enhanced website
performance is to get Magento extensions from the trusted platforms such as
Magento Marketplace. It is a platform exclusively from Magento itself, allowing
Magento website owners to get their hands on the best available extensions.
When installing the Magento extensions on your store, make
sure to determine the modules you need and which ones can improve the overall
functionality. To stay ahead of the competition, your website should be armed
with only the best ones.
Use Latest Magento Version
The latest has always been the
best, as far as the performance is concerned. And since we’re living in the
competitive world, using the previous and outdated versions of Magento can be a
headache to you. Along with the limited functionalities, outdated versions also
prove to be vulnerable as no security patches are launched by Magento for
previous versions.
New releases come with fixed
bugs, better functionality, and, most importantly, performance improvements. Hence,
it is important to be updated with the latest Magento version to achieve higher
speed and optimized performance.
Final Thoughts
Beyond everything else, the
performance of Magento web stores will always be the most important factor
affecting conversion rates, business growth, user engagement, and SEO rankings
in the ecommerce industry. Utilizing the bestMagento extensions and the latest version from Magento will be the best
pick you can make for improved functionality and security along with the
improved performance.
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