When it comes to the online shopping, options are endless, leaving no choice for the retailers to avoid the crucial factors of user experience. People are always looking for the best platforms to deal with and hence it is important for the eCommerce platforms to ensure best possible performance and experience using the best technology and practices. Since Magento is the best Open Source platform available for eCommerce development, it is smart to combine it with the premium Magento extensions for better performance delivery.
The performance of a website has a crucial impact on numerous aspects, conversion rates, including customer satisfaction, search engine rankings, etc. It’s usual and understanding that the shoppers will not shop from a buggy and slow web store. Experts claim that nearly 47% of online shoppers expect a website page to load in 2 seconds or less. Over 47% of the customers will leave if it takes more than 3 seconds for a page to load.
We understand your concern for business growth and hence bring to you some highly effective, yet simple ways to improve Magento frontend performance.
Optimize Image Files
It may come as a surprise to you, but the majority of online retailers ignore the necessity of optimizing images when uploading them online. It takes significantly less time to load compressed images, allowing the website to perform better. It is quite easy to reduce the image file size leveraging well-known photo editors like Adobe Photoshop. Also, there are countless online image optimization tools available to get the job done easily. Some of these tools include:
- Online Image Compressor
Use Full Page Caching
Page caching is a great technique available to reduce the overall page loading speed, decreasing the number of database operations required for each page request. This results in improved website performance and page speed. Users can easily access to the information they need a lot faster with the cached page version.
If you’re not a developer then using the online tools can be a great help. Also, there are multiple free Magento extensions available to help you with it. Varnish is one of the most common one available that uses the database for most requests.
Get Rid of Unwanted Extensions
Magento extensions are great, but it doesn’t mean you should use them in abundance. Use only the ones that are required for your website’s performance and improved functionality and uninstall the ones you don’t need anymore. Another trick for enhanced website performance is to get Magento extensions from the trusted platforms such as Magento Marketplace. It is a platform exclusively from Magento itself, allowing Magento website owners to get their hands on the best available extensions.
When installing the Magento extensions on your store, make sure to determine the modules you need and which ones can improve the overall functionality. To stay ahead of the competition, your website should be armed with only the best ones.
Use Latest Magento Version
The latest has always been the best, as far as the performance is concerned. And since we’re living in the competitive world, using the previous and outdated versions of Magento can be a headache to you. Along with the limited functionalities, outdated versions also prove to be vulnerable as no security patches are launched by Magento for previous versions.
New releases come with fixed bugs, better functionality, and, most importantly, performance improvements. Hence, it is important to be updated with the latest Magento version to achieve higher speed and optimized performance.
Beyond everything else, the performance of Magento web stores will always be the most important factor affecting conversion rates, business growth, user engagement, and SEO rankings in the ecommerce industry. Utilizing the bestMagento extensions and the latest version from Magento will be the best pick you can make for improved functionality and security along with the improved performance.